Meet the Team

Mike Wilkinson

Email

Tel: 01772 426457

Mike Wilkinson

Managing Director

I am responsible for overall leadership and strategic development of the company, working with and reporting to the Board. My role includes developing partnerships with key stakeholders, strategic business planning and working with Visit England to keep Lancashire on the national tourism map. I work closely with the senior management team to maximise opportunities that will further benefit the industry and sustain the local visitor economy.

Tony Openshaw

Email

Tel: 01772 426450

Tony Openshaw

Marketing Director

I have responsibility for the overall strategic direction of LBTB’s marketing activities. This includes leading and managing the marketing team, marketing planning and the monitoring of campaigns to ensure all outputs are achieved. Central to this is the successful evolution of the Visit Lancashire brand; as brand guardian I ensure that all our marketing and communications are ‘on brand’. I also work with partners to encourage them to support this through their own marketing activity, thereby creating a more powerful and effective brand for Lancashire.

Helen Aldous

Email

Tel: 01772 426456

Helen Aldous

Training Manager

My role includes the management of the nationally recognised Welcome to Excellence customer service training programmes throughout Lancashire, Cheshire, Merseyside and Greater Manchester. I am also responsible for ensuring that Lancashire and the North West are represented at a national level with regard to future delivery and development of the Welcome to Excellence training.

Amy Colgan

Email

Tel: 01772 426458

Amy Colgan

Digital Marketing Co-ordinator

I am responsible for making sure the information on visitlancashire.com is up to date and correct. If a business needs their listing amending on the Visit Lancashire and Visit Britain websites I am their point of contact. I am also responsible for building and sending the companies consumer and corporate e-newsletters and talking to our consumers via Visit Lancashire social media channels.

Tim Dixon

Email

Tel: 01772 426460

Tim Dixon

Commercial Partnerships Executive

I am responsible for building, maintaining, and retaining commercial partnerships with tourism businesses in Lancashire. I am frequently out and about across the county and if you want to find out more about what the tourist board could additionally do to assist, do give me call and I would be delighted to visit. Tim Dixon works with Zoë Viney, sharing responsibility for businesses across Lancashire.

Nikki Duckworth

Email

Tel: 01772 426464

Nikki Duckworth

Head of Commercial Services

My chief responsibility is to ensure that the company reduces its reliance on public funding and becomes a self sustaining non profit organisation, through developing partnership opportunities and initiatives that meet the needs of our member businesses, provide a return on investment and surpass expectations. We do not have shareholders so all the fees that we receive from our Members are invested in the products and services we provide for them.

Helen Heyworth

Email

Tel: 01772 426454

Helen Heyworth

Training Co-ordinator

I co-ordinate and administer the nationally recognised Welcome to Excellence customer service training courses. I liaise directly with businesses and trainers to ensure that the training is delivered to a national standard and that individual training needs are met. I am a first point of contact for enquiries regarding courses.

Email

Tel: 01772 426457

Michelle Gray

Office Co-ordinator

I provide secretarial and administration support to the Managing Director and other members of the senior management team. I also play a central role in overseeing the smooth running of the office and act as a contact for staff between finance, personnel and payroll (administered by LCDL).

Anna Izza

Email

Tel: 01772 426459

Anna Izza

Communications Manager

I respond to enquiries and develop opportunities that promote Lancashire in the media, working with local and national newspapers, consumer magazines, TV and radio. They all contribute to developing the Visit Lancashire brand and the sector. I also work with the marketing team to highlight the latest campaigns and with the commercial team, to ensure that our partners benefit from joint-coverage.

Sally Jastrzebski-Lloyd

Email

Tel: 01772 426461

Sally Jastrzebski-Lloyd

Marketing Manager

I manage and deliver activity for all marketing campaigns and publications such as the Lancashire Visitor Guide and Countryside Collection leaflet – making sure that everything from photography to copywriting is immersed in the Lancashire brand. You can also speak to me about marketing your business to groups and the Open Golf in 2012.

Cilla Lowe

Email

Tel: 01772 426455

Cilla Lowe

Digital Development Manager

I manage all digital activity for LBTB, including developments on the company’s consumer and industry facing websites, online campaigns and social media, together with responsibility for the DMS (LOIS). I manage all digital activity relating to our marketing campaigns in order to maximise responses and achieve campaign objectives.

Justina Ma

Email

Tel: 01772 426453

Justina Ma

Policy and Partnerships Manager

My role involves leading and co-ordinating the performance management system and external funding programmes, including the RDPE Tourism Connect programme. I also review new funding opportunities and develop funding bids. Another key aspect of my role is to lead on reviewing and developing key organisational policies and strategies relating to the visitor economy.

Catherine Redshaw

Email

Tel: 01772 426465

Catherine Redshaw

Commercial Partnerships Co-ordinator

I support the Commercial Team, managing their administrative needs, helping with planning and co-ordination; allowing them to spend their time with Members and potential new business partners. I’m a first point of contact when Tim and Zoë are out of the office and am here to help Members understand and reap the benefits of their membership.

Zoe Viney

Email

Tel: 01772 426462

Zoë Viney

Commercial Partnerships Executive

I am your first line of contact with the rest of the team at the Tourist Board. Keen to learn more about your business, I will be able to match the Tourist Board’s opportunities to your unique needs. Spending much of my time out and about around Lancashire; if you would like me to drop in for a visit please give me a call. Zoë works with Tim Dixon, sharing responsibility for businesses across Lancashire.

News

News

Contact Us

For more information, practical advice and support, call Lancashire and Blackpool Tourist Board on:

01772 426450.

  • Become a member of the tourist board today!