Destination Brand Guidelines

The guidelines below have been designed to help create and reinforce a consistent ‘look’, ‘feel’ and ‘tone of voice’ so that everything that is produced online or in print will be instantly identified as from Lancashire. These guidelines are to help Lancashire and Blackpool Tourist Board (LBTB) and its partners put the messages together and work within a clear set of rules. A consistent approach will strengthen the brand and help it become recognised and trusted by the people we want to reach - our visitors.

Please click on the image to view the guidelines:

How to obtain the Lancashire Logo

Different versions of the logo are available as explained in the guidelines (see page 15) and these can be obtained from LBTB: 

Email: brand@visitlancashire.com
Telephone: 01772 426461