Lancashire: The Changing Brandscape
Lancashire and Blackpool Tourist Board (LBTB) introduces CMI and CIM Members to Visit Lancashire – Where Life Feels Good
Thursday 10 February saw tourist board Chief Executive, Mike Wilkinson and Tony Openshaw, Director of Marketing presenting a masterclass on brand development to a packed CMI (Chartered Management Institute) and CIM (Chartered Institute of Marketing) event, at UCLAN. Lancashire – Changing the Brandscape demonstrated the process and journey towards creating a new brand for Lancashire, which was launched by LBTB in 2010. The event prompted much useful discussion and 40 minutes of questions. View the presentation below.