These days if you're not on the web, you're not in visitors' sightline. And with a small number of major retailers dominating the online travel market, your best bet is to join them!
- 63% of UK adults who accessed the internet in May-July 2010 went online to use services related to travel and accommodation in 2010, according to the Office for National Statistics.
- 44% of internet shoppers booked holiday accommodation (eg hotels)
- Over a third (36%) of UK adults now prefer to book holidays online or by email, making it now as popular as booking in person, according to Ofcom's Media Literacy reports (May 2010)
- British consumers are among the most web-savvy in terms of holiday planning, with 69% using the internet to research and buy holidays compared to the European average of 54%. (Eyefortravel, April 2010)