Online Booking
These days if you're not on the web, you're not in visitors' sightline. And with a small number of major retailers dominating the online travel market, your best bet is to join them!
Some facts
- 63% of UK adults who accessed the internet in May-July 2010 went online to use services related to travel and accommodation in 2010, according to the Office for National Statistics.
- 44% of internet shoppers booked holiday accommodation (eg hotels)
- Over a third (36%) of UK adults now prefer to book holidays online or by email, making it now as popular as booking in person, according to Ofcom's Media Literacy reports (May 2010)
- British consumers are among the most web-savvy in terms of holiday planning, with 69% using the internet to research and buy holidays compared to the European average of 54%. (Eyefortravel, April 2010)
Take a look at the options on offer through Marketing Lancashire:
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LOIS Availiability Extranet
Marketing Lancashire can provide Lancashire tourism businesses a simple web-based online booking system that allows accommodation providers to sell their rooms online on VisitLancashire.com and your own website at a low cost.
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Eviivo Frontdesk
Eviivo Frontdesk is a property management and reservation system that is also an online booking system. It enables nearly 20% of the UK’s independent accommodation sector to sell rooms online by connecting them to leading travel and leisure websites.
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What can online booking do for my business?
If you're still not sure whether you really 'need' online booking on your website, take a look at this presentation by Martyn Collins.
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