Accommodation Quality Scheme

What is a Quality Assessment?

Quality Assessment seeks to inform consumers before they book accommodation, to recognise quality and to differentiate levels of facilities and services, which as potential guests they can expect.

The standards assessed by Quality in Tourism (the Quality Department within VisitBritain's Commercial & Marketing Services) have been created as a result of harmonising standards from the National Tourist Boards for England, Scotland and Wales, but also with the co-operation of the AA and formerly the RAC.

Most of the schemes recognise increasingly levels of quality using 1 - 5 stars. Some schemes further recognise excellence with the use of Silver and Gold awards.

One Fee - Many Benefits

  • Web Entry, with image, on enjoyengland.com, visitbritain.com and linked international gateway websites operated by VisitBritain*.
  • Guide Book Listing in the next available edition of the enjoyEngland Official Tourist Board Guide to quality-assessed accommodation
  • Marketing Eligibility to participate in local destination accommodation guides together with regional, enjoyEngland and Quality Rose marketing campaigns.
  • Quality Rating Unlimited use of your quality rating in all your promotional activity and use of the internationally recognised Quality Rose Marque.
  • Signage All new participants receive a free single-faced external display sign or sticker.
  • PR Access to reader offers and press editorials provided by VisitBritain.
  • Assessment Carried out by experienced industry professionals with clear verbal and written feedback of the assessment.
Some financial assistance maybe available to Accommodation providers in Lancashire and Blackpool for VisitBritain's QiT Scheme, please email Zoë Viney or phone her on 01257 226612 for more information.

Lancashire's Quality Assured Accommodation

Lancashire has lots of quality assured accommodation that they are very proud of and the list keeps growing and growing.

For more information about Visit Britain's Quality in Tourism scheme visit their website.

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In line with VisitBritain, enjoyengland and all other regional and sub-regional Tourist Boards, Lancashire and Blackpool Tourist Board only accept as Members Accommodation that is currently active in a Quality Assurance Scheme - either VisitBritian's QiT Scheme or the AA's Scheme.