Lancashire and Blackpool Tourist Board offers a number of core benefits to its members including:
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Marketing benefits
- Free listing on lancashireandblackpool.com (from August 2008)
- Enhanced entry with images on visitlancashire.com the leading website for Lancashire (from early 2009 details to be confirmed)
- Discounted and/or exclusive access to LBTB’s high profile marketing opportunities such as:
- targeted consumer themed campaigns
- focused consumer and B2B e-blasts to people that have already shown an interest in visiting Lancashire
- inclusion with travel buddy
- Low cost representation and literature carriage to key industry exhibitions- participation in familiarisation visits (where appropriate)
- Access to membership database
- Access to destination branding
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Business benefits
- Discounted training and development programmes
- Free advice on staging events and conferences
- Access to a team of tourism specialists at LBTB
- Alerts and advice on new regulations affecting your business
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Representation and communication benefits
- Receiving LBTB’s quarterly newsletter, Rosyview, containing industry updates, news and developments
- Attending LBTB’s members’ meeting (4 a year)
- Media relations & participation (where appropriate) in regular visits from national & international journalists
- Quarterly e-newsletters containing cutting edge business advice and news
- Use of membership sticker and membership logo to promote your membership of LBTB
- Dedicated industry website – lancashireandblackpool.com featuring information, news and advice