Night Time Buzz

……STOP PRESS……

NEW OPPORTUNITY – JOIN LANCASHIRE AND BLACKPOOL TOURIST BOARD’S NIGHT TIME BUZZ PROMOTION WITH THE TRINITY MIRROR GROUP

We are able to offer an amazing opportunity for a small number of quality accommodation providers, attractions and quality eating venues to join us and benefit from the extensive exposure this promotion will receive. LBTB would like you to be a part of this as a valuable partner for the area.

Between 27-30 August 2008 our 8 page insert will appear in over 10 Trinity Mirror regional titles including the Birmingham Post and Liverpool Echo. 17,000 copies of this insert will also be mailed to our own database.

The content is designed to attract people to book short breaks in the autumn period and the run up to Christmas. The target markets are families and couples over 45.

Content will highlight the best that the region has to offer for night time entertainment as well as supporting offers to create short breaks packages from day-time attractions and Taste Lancashire accredited restaurants to exciting events and unique reasons to visit, plus special offer vouchers and prize draws.

There will be a supporting web campaign running from 27August 08 to 4 January 09 including e-blasts, editorial, special features and downloadable special offer features.

Thecampaign will be exposed to over 750,000 consumers – many of whom may have missed the opportunity for the summer holiday they wanted and could be looking for quality Autumn breaks full of interesting events and exciting places to visit.

 

Indications are that people will need cheering up this autumn!

Can you help them to choose a break in Lancashire?

Be an important part of this campaign for a tiny fraction of the cost

How can you get involved?

1)  Call Kate on 01257 226618 now and book a space with us by Friday1 August to your ensure entry

THEN

2)  Provide the following by Monday 4 August –

a.  High quality image and description including your unique selling point(s), awards won and features to attract the target markets

b.  Package details for the insert offer

e.g. 3 night for the price of 2 for a family (dates between 1 Sept 08 and 4 January 09), 2 for 1 on tickets

c.  Prize offer details e.g. 2 night break for 2 (to be taken between 5 Jan 09 and 31 March 09. Each regional title will feature 1 prize offer

How much will it cost?

Prices are varied for accommodfation providers, attractions and Taste Lancashire assessed venues so please refer to the relevant booking form on the right hand side of the page.

What do I get for my money?

-  To be one of  the featured accommodation providers, attractions or eating venues across Lancashire and Blackpool highlighted for this promotion in over 900,000 inserts within the Trinity Mirror group.

-  Image, description and USP features included

-  Extended editorial feature on your accommodation on www.visitlancashire.com (which receives over 50,000 unique visitors per month)

-  Data for consumers entering your prize draw for your future use (Data Protection Act issues covered)

What next

Download the relevant booking form on the right of the page and return to Kate by fax on 01257 469016

If you have any queries please call Sarah Redford on 01257 226619 or Kate Roberts on 01257 226618.