Why should you have a website

For most businesses, a website is a basic requirement of a marketing plan. A site can help you reach one or more of the following goals:

• Help customers find you in the offline world – your office, your storefront, your phone number
• Persuade customers that you have the right service or product for them
• Sell your product online, even across different marketplaces

Unless you have all the customers you can handle, a website can be a great marketing investment.

Lancashire and Blackpool Tourist Board offer a number of online booking opportunities which, we believe can assist your business, with selling your availability successfully online. Read more about these options in our marketing opportunities section.

Business Link has an extensive section on their website (http://www.businesslink.gov.uk/) on how to set up a new website.