Banner advertising



Enhance your profile on the official consumer website for Lancashire and Blackpool

Make the most of new technology to reach your customers. LBTB's consumer website makes it easy for potential visitors to find out what to see and do in Lancashire and Blackpool and book accommodation online.

The official website of the Lancashire and Blackpool Tourist Board www.visitlancashire.com is achieving record numbers of visits every month

Last month we had in excess of 50,000 unique visitors to the site, and we have received over 450,000 unique visitors to the site in the last 12 months. (June'08)

2008 will see further development of the site and an aggressive marketing campaign to boost visitors and bookings.

Banner advertisements are available on the home page, and on specific search pages which include events, accommodation and shopping.

Target market: Potential visitors worldwide, corporate and leisure.

Suitable for: Accommodation providers, attractions, leisure/retail outlets, bars and restaurants.

Banner advertising opportunities:
Available for accommodation providers, attractions or other tourism businesses or event organisers to enhance their profile on the visitLancashire web site.

Why should you book?
Visitlancashire.com is the official tourism website for Lancashire and Blackpool. The number of unique visits to www.visitlancashire.com is currently increasing by around 40% month on month.

The site consistently ranks highly on search engines like Google, under key phrases such as 'Lancashire', 'Lancashire Tourism Information' and 'what's on in Lancashire'.

The first port of call for potential visitors researching their trips tends to be the destination website.

Introductory Offers
Category 1 visitLancashire.com home page £100 per month
Category 2 Navigation main pages £50 per month
Category 3 Sub pages £25 per month

Terms and Conditions

Prices are per calendar month and inclusive of banner creative design costs (to LBTB spec). Banners will rotate monthly.

Report will be provided on click-throughs at the end of the month.

Banner advert dimensions: 300 px wide X 138 px high. Max file size: 20kb. We will not be able to display any banners on the site, which do not adhere to these guidelines.
Banner slots available on first come, first-served basis.
Homepage banner slots restrictions may apply during peak event seasons (e.g. May - September)

Banner content and creative must be consistent with the objectives of visitlancashire.com, as the official tourism website for Lancashire and Blackpool.

Special requests will be treated on a case-by-case basis at the discretion of LBTB.

LBTB will have final approval of all banner placements.

Home page = www.visitlancashire.com

Views of your banner= approx 50,000 views per month = 1pence (0.003p) per view

Actions from banner = approx 750 click through (depends on dynamics/ attractiveness of banner) = 20p per click through

To take up this opportunity and book a slot please contact Sarah Redford or Kate Roberts on 01257 226600 or email promotion@lbtbltd.com

DEADLINE FOR CONFIRMING PARTICIPATION: ONGOING

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