Welcome Farmer

Consumers today are increasingly discerning and many wish to buy direct from the producer to maximise quality and flavour. Visiting a farmers market or farm shop is also an enjoyable day out.

The potential for business for those offering such a service is growing at a phenomenal rate.

Most customers visiting a farm retail site are looking for a unique experience that they do not receive from other outlets. They look for a welcoming atmosphere and the personal service that they receive from the staff who serve them. The aim of the 'Welcome Farmer' course is to enable farmers and local producers to maximise sales and repeat business through excellent customer service at farmers markets, in their farm shop or retail outlet.The one day training course delivers a range of skills and ideas that can be put to immediate use. The course also provides an opportunity to meet with staff from other farms to share experiences and ideas.

Issues covered include:

• the importance of first impressions
• understanding the relationships between selling and customer care
• listening and observation skills
• making and maximising contact
• practical tips on merchandising and display

Open course dates:

Please contact the training team for further information on 01257 226607/08

Cost per delegate:

Open course £40.00 (plus VAT)

Please contact the training team for further information on 01257 226607/08 or email hheyworth@lbtbltd.com

NB Members of Lancashire and Blackpool Tourist Board receive a further 20% reduction in the above costs.