Visitor Economy Strategy

The Visitor Economy Strategy (VES) 2006 - 2016 outlines the principles and priorities that influence our approach to destination management and development.

The Lancashire and Blackpool Tourist Board (LBTB) is committed to:

• Building and sustaining confident, committed and prosperous businesses.
• Investing in quality in every aspect of the visitor economy.
• Improving and raising the profile of the area.
• Ensuring that people living and working in the sub-region appreciate and benefit from the contribution that the industry makes to the quality of life.
• Ensuring that the visitor economy is integrated with regeneration and economic development policies and strategies.

The VES is supported by a three year action plan (2006 - 2009) which details how LBTB will deliver this vision.